Our history

In good times and bad

When the company Albert Horn Sons was founded in 1948, a vision took shape. Company founder Leo Horn always had one goal in mind during this time of austerity: to bring joy to the people of Germany in good times and bad, with beautifully crafted greeting cards. At that time, starting out was difficult. None of the essentials to start a successful business were readily available. No buildings, no machines and very few starting materials, but with all the more enthusiasm, energy, imagination and willpower. These are exactly the things that make our business a success today. Our product portfolio grew from greeting cards to include gift wrapping paper, ribbons and gift bags. Horn supplies its portfolio to food and non-food, wholesale and e-Commerce retailers in Germany, Austria and Switzerland. 

Albert Horn GmbH became Nedac GmbH, a part of Nedac Sorbo Mascot, in the summer of 2017. Both Nedac Sorbo Mascot and Albert Horn are specialists in their own product categories, allowing their union to cast a wider net in category leadership. This joint venture also allows Nedac GmbH to service a bigger market (in both Germany and the Netherlands) while the companies complement each other on their various forms of distribution.

Moving forward, Nedac GmbH is still a market leader in greeting cards and will continue to sell products under the Horn brand, while also introducing certain products from the Nedac Sorbo Mascot portfolio into the German market.